Inspired by carnival and circus type I have decided to create a mock advertisement poster for an old timey circus. I would like it to be mainly type with an image of a clown or two on the page. Below I have done a rough sketch for the typography Following on from this I sketched out some clowns, just quickly jotting down their form and pose with particular attention to the shape and position of the head. The most recognisable thing about clowns in my opinion are their wacky make up so conveying that in my poster is going to be very useful. I am also going to do some rough sketches for shapes that will fit along and decorate the page with pattern.
Using a black and orange colour palette is a creative strategy devised of using the two most opposite colours and contrasting them gives the effect of standing out the most to the readers viewpoint and attention. Which is more likely to get more people to notice something that is black and orange e.g. Traffic signs. I am quite pleased on how the font came out, if anything I think I enjoy the 'door to' letters more than 'hell' as they are more subtle and less overpowering than hell, also the little accents I placed upon each letter I think adorn the type nicely. This alternative version was inspired by shadows dancing around a fire as it flickers, I researched a few videos of fire and noticed how light manipulates shadows when it comes from a single point. This alternative version just makes use of a the extra space and double layering of font colour, the red here is too bright for the picture really and should be a bit dull, more crimson like. ...
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